While honouring the journey that brought South Africa here, inDrive’s latest initiative showcased how much is possible today. “Soweto is moving, and inDrive is moving with it,” says Ashif Black, country representative in South Africa at inDrive.
“Our focus is on freedom of choice—who you ride with, how much you pay, and how you move.”
As part of the campaign, inDrive partnered with Soweto-born twin brothers Fhatuwani and Justice Mukheli of I See A Different You, to create a striking wall mural that stands as a beacon of empowerment and community pride. Alongside this, inDrive has also revamped 14 spaza shops across Soweto — improving these vital local businesses with fresh new branding and providing free WiFi access for their customers, ensuring these community hubs remain connected and accessible.
“These murals and shop revamps are more than aesthetic upgrades—they’re direct bridges to opportunity,” adds Black. “Accessibility, affordability, and authentic local creativity are at the heart of this initiative. By providing free WiFi at these spaza shops, we’re supporting the everyday spaces where Sowetans gather, shop, and connect.”