Purpose of the job

• As a Senior Content Strategist, you will own the development and execution of transformative, high-impact content strategies that drive engagement, conversions, and brand growth across all digital and offline channels. Partnering closely with executive leadership, product, marketing, and creative teams, you will shape the company’s content direction, ensuring alignment with overarching business objectives and strategic priorities. In this elevated role, you will champion innovation, maintain a cohesive and compelling brand voice, and act as a thought leader in leveraging content to influence consumer behaviour within the travel industry. This position demands visionary thinking, advanced leadership capabilities, and a proven track record of delivering measurable impact through content marketing

Key Responsibilities

• Develop and own the global content strategy, aligning it with business goals and brand vision.
• Act as a key advisor to senior leadership, influencing enterprise-wide strategies.
• Drive innovation by implementing emerging technologies and best practices in content creation and distribution.
• Oversee the planning, creation, distribution, and governance of content across all platforms (digital and offline).
• Ensure the content ecosystem delivers seamless and personalized customer experiences.
• Establish scalable processes for content development, localization, and distribution.
• Build, mentor, and lead high-performing content teams, fostering collaboration and accountability.
• Identify skill gaps and provide professional development opportunities for team growth.
• Develop advanced frameworks for measuring content performance and tying metrics to ROI and strategic outcomes.
• Leverage data insights to refine content strategies and improve KPIs like engagement and conversion rates.
• Present performance analyses and strategic recommendations to senior leadership.
• Champion the use of AI and cutting-edge tools to enhance personalization and content delivery.
• Drive initiatives to optimize customer journey touchpoints and increase engagement.
• Lead creative ideation sessions to establish the brand as an industry thought leader.
• Build strong cross-functional relationships to ensure alignment with Marketing, Product, Sales, and other teams.
• Manage relationships with external agencies, freelancers, and partners for consistent brand messaging.
• Establish governance frameworks to ensure compliance with legal, regulatory, and brand standards.
• Monitor and mitigate risks associated with content creation and distribution.
• Lead global content localization efforts to ensure regional relevance and effectiveness.
• Support organizational transformation initiatives through strategic content integration.

Knowledge, skills and experience required

• 10+ years of experience in content strategy, digital marketing, or a related field, with 5+ years in a senior or leadership role, ideally within the travel, hospitality, or lifestyle industries.
• Proven track record of developing and executing innovative, high-impact content strategies that drive engagement, conversions, and measurable revenue growth.
• Extensive expertise in SEO, content marketing, omnichannel content strategies, and emerging digital content trends.
• Advanced proficiency with enterprise-level content management systems (CMS), analytics platforms, marketing automation tools, and AI-driven personalization technologies.
• Exceptional writing, editing, and storytelling skills, with the ability to craft compelling, brand-aligned narratives across diverse channels.
• Strong executive leadership and strategic planning skills, with experience managing global teams, navigating matrixed organizations, and leading complex, cross-functional projects.
• Fluency in English is essential; proficiency in additional languages (e.g., Spanish, French, German, Mandarin) is highly advantageous for supporting global content localization and multicultural campaigns.
• Demonstrated expertise in data analysis, performance optimization, and using insights to refine strategies and achieve business objectives.
• Deep passion for the travel industry, with a nuanced understanding of how content influences traveller behaviour, decision-making, and loyalty.
• Ability to act as a thought leader and brand ambassador, representing the organization at conferences, workshops, and in industry forums.